While ecommerce was once just about duplicating the in-store experience, it now requires so much more. Online retailers are expected to deliver personalized shopping experiences featuring rich media and video on any device, wherever and whenever the customer chooses. And with consumers becoming increasingly impatient with slow websites, performance issues and downtime have a major impact on brand perception and customer loyalty. To maximize customer conversion and revenue, retailers need to deliver the best possible online experiences.
Leveraging the power of the Limelight edge cloud platform, the Limelight Solution for Retail and Ecommerce provides the scalability, performance, reliability, and security you need to deliver the best online experiences to your customers, wherever and whenever, on whatever device they choose.
Customer demand fluctuates throughout the year. The holiday shopping rush or the release of a hot new item may increase the demands on your web infrastructure. Unplanned downtime can significantly impact sales as customers decide to purchase elsewhere instead of waiting for your site to come back online.
Limelight operates one of the world's largest private networks, with the capacity and reach to deliver the best experiences to customers everywhere, even during the busiest times of the year. Our global network offers 50+ Tbps of egress capacity with about 120 Points-of-Presence (PoPs) in more than 45 metropolitan locations around the world. Our dedicated Network Operations Center ensures you have the capacity and availability to provide your customers with the best quality of experience 24/7/365.
Web pages are increasing in size and complexity. However, customers are becoming more impatient with slow loading websites, leading to higher bounce rates with many customers never returning. A slow website can have a major impact on your profitability.
Unlike traditional content delivery networks that rely on the public internet, Limelight's private fiber backbone lets your content bypass the congested public internet, resulting in faster delivery of dynamically generated content like shopping carts. Limelight also delivers one of the highest cache efficiencies in the industry, ensuring the fastest delivery of static content like images and product descriptions from cached copies stored close to your customers. Limelight Web Acceleration includes support for the latest protocols like HTTP/2 to improve webpage loading speed, while device identification with configurable actions based on results lets you optimize content for the fastest delivery to whatever device your customer is using.
Downtime and slowdowns from Distributed Denial of Service (DDoS) attacks cause lost revenue, while hacking and other security breaches can expose customer data and negatively impact your brand reputation and customer retention.
The large size and distributed nature of the Limelight CDN inherently protects your web infrastructure against most attacks before they ever reach your servers. Limelight’s high-capacity on-network DDoS scrubbing helps your website deliver superior performance, even under the largest attacks. Web Application Firewall (WAF) protection helps secure your web applications by detecting and blocking attacks at the network edge in real-time. Limelight's network is 100% Transport Layer Security (TLS)-enabled, helping you ensure the integrity and security of sensitive transaction data like credit card or account information.
Consumers are increasingly using mobile devices for online shopping and expect the same fast performance and capabilities, regardless of whether they are on a desktop PC or a smartphone. However, delivering content to desktops, mobile browsers, and dedicated mobile applications adds complexity to your infrastructure because each device supports different capabilities, requiring you to develop and deliver multiple versions of your content.
Limelight offers Device Detection with configurable actions that lets you customize content for the specific device your customer is using. Accelerate site performance on mobile phones, tablets, PCs—virtually any type of device—to provide an engaging experience, regardless of the device being used.
In a fast-paced ecommerce environment, you need to respond to rapidly changing product catalogs, inventory levels, and price changes. To deliver the most up to date information to your customers, you need to quickly and easily remove outdated or incorrect content from your website.
Limelight's unique SmartPurge content invalidation capability provides next-generation purging at global scale. Unlike purging features in other CDNs, Limelight SmartPurge works in near realtime to remove stale content from your website and offers capabilities that make it easy to accurately determine which content will be purged and verify purge effectiveness with comprehensive reporting.
Customers have higher engagement with sites that offer video and other rich media that allow them to learn about products and see them in action prior to purchase. In addition, technologies such as Virtual Reality (VR) and Augmented Reality (AR) are becoming more common as retailers are experimenting with ways to provide a more engaging and immersive online experience.
The Limelight Video Platform (LVP) is a cloud-based service that simplifies the process of managing, preparing, and delivering your product and marketing videos to any device. The Limelight video player can detect a customer’s browser, OS, device, and connection speed to automatically prepare and deliver video in the optimal format. Limelight makes it easy to deliver rich multi-media experiences, including VR and AR content, that increase brand engagement and customer conversion.
The retail landscape continues to evolve. Rapidly changing customer expectations make it difficult to stay ahead of the competition. You need a partner with the knowledge and experience to help you keep up with changing business and technology requirements and ensure your ongoing success.
Limelight Support Services help you take on new challenges with confidence. Our dedicated Solutions Engineers and Advanced Services Architects first work to understand your business objectives, then partner with you from initial planning and implementation through the ongoing deployment of new capabilities and services. As your requirements change, we help you adapt. Our service and support teams offer free unrestricted 24/7/365 live customer support with in-region language assistance to provide rapid issue resolution with no service interruptions, and our 24/7/365 Network Operations Center is always there to help you ensure efficient operation. At Limelight Networks, every team member is focused on delivering a better experience for you, so you can deliver the very best experiences to your customers.
Learn more about how Limelight integrates a massive global private infrastructure, advanced content delivery capabilities, and support services to help you deliver the best online experiences.