New Innovations in Streaming Video Can Be Key Differentiators

Solution Brief

Live sports streaming is evolving to provide viewers with a more engaging experience by including interactivity between streaming providers and the audience. It has been enabled by new live streaming technology that delivers video in less than one second, so online viewers can watch game action in realtime, and also provide data sharing along with the video. This allows fans to receive up to the minute game statistics or respond to polling questions while the game is being played, greatly improving the overall experience of sports streaming. With the advent of sub-second latency streaming technology and advanced algorithms, streaming providers can now monitor the game and provide relevant player stats based on on-field action. This capability can drive further engagement of sports fans with an event.

Industry Challenges

As sports broadcasters and OTT platforms offer more streaming options, latency and live interaction remain clear challenges to the viewing format. In offering these new interactive experiences, you are deploying new streaming technology that must scale to reach your audiences, while delivering the broadcast quality viewing experience expected by today’s sports fans on whatever viewing device they use. Meeting these goals has many challenges:

Delivering a Reliable and Consistent High-Quality Experience at Scale

Poor or inconsistent streaming video quality is sure to spoil the viewer experience. Adding interactive services increases complexity with integrating and synchronizing different services in the overall video workflow.

Stream Latency

The key video technology delivering sub-second latency that enables the live betting online must be properly deployed and optimized for the lowest latency from ingest to egress to the viewers.

Addressing the Challenges

To deliver reliable, broadcast-quality, realtime video streaming at scale, Limelight has chosen WebRTC technology to develop our Realtime Streaming solution. Enabling sub-second latency and ensuring this solution can reach online players anywhere in the world is tantamount. Integration with the scale and reach of a global CDN has been a significant area of development for Limelight.


The below diagram shows the Realtime Streaming workflow from live video source to viewer device delivery:


workflow from live video source to viewer device delivery


Realtime Streaming incorporates data sharing capability that can be used to create interactive services, such as the applications used for live sports streaming. We are seeing this technology emerge in other related applications such as live in-event sports betting. We expect to see WebRTC-based services emerge as the leading option for scaling the delivery of live content that is incorporated into the social, audience experience.


Limelight Realtime Streaming addresses viewers’ primary complaint with live online streaming by helping broadcasters and other organizations deliver truly realtime streaming experiences to viewers using standard web browsers. In addition, by integrating realtime interactive data with the live video, you can create interactive social experiences that increase viewer engagement and offer new opportunities for broadcasters to monetize their live streams. Limelight is committed to helping organizations deliver the best online experiences to their viewers and maximize the value of their online content.

Contact us to learn more about how Limelight’s low latency video delivery solutions can reduce latency for your online live video delivery application.