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Live In-Game Sports Betting

Solution Brief

The advancements in live online sports betting is now possible due to low latency streaming. Now new live streaming technology can deliver video in less than one second allowing viewers to watch game action in realtime with data sharing services along with the video. Before the introduction of live betting, all bets had to be completed prior to the start of the game. With sub-second latency streaming technology and advanced analytics algorithms, sportsbooks can now monitor the game and recalculate odds in real time allowing new ways to engage with audiences.

Industry Challenges

As sports broadcasters and OTT platforms offer more streaming options, latency and live interaction remain clear challenges to the viewing format. In offering these new betting experiences, you are deploying new streaming technology that must scale to reach your audiences, while delivering the broadcast quality viewing experience expected by today’s sports fans on whatever viewing device they use. Meeting these goals has many challenges:

Delivering a Reliable and Consistent High-Quality Experience at Scale

Poor or inconsistent streaming video quality is sure to spoil the viewer experience. Adding interactive services increases complexity with integrating and synchronizing different services in the overall video workflow. It is important that the online viewer does not have a disadvantage compared with those attending the game in person who would be betting as well.

Stream Latency

The key video technology delivering sub-second latency that enables live betting online must be deployed and optimized for the lowest latency from ingest to egress to the viewers.

Addressing the Challenges

To attract sports fans who want to wager on live sports, streaming providers must deliver reliable, broadcast-quality video, with the lowest possible latency to support the interactive betting application, so viewers can have confidence they are wagering on a level playing field with fans in attendance at the event. This is why Limelight has chosen WebRTC technology to develop our Realtime Streaming solution. WebRTC technology can be used to deliver streams with less than a second of latency worldwide and is well suited to interactive betting applications. WebRTC is emerging as the leading option for scaling the delivery of live streaming content, so you can provide the best experience for your audience, and keep them coming back.

 

The below diagram shows the Realtime Streaming workflow from live video source to viewer device delivery:

 

 

Realtime Streaming incorporates data sharing capability that can be used to create interactive services, such as the applications used for online casino and sports betting. We expect to see WebRTC-based services emerge as the leading option for scaling the delivery of live content that is incorporated into the social, audience experience.

Summary

Limelight is committed to helping organizations deliver the best online experiences to their viewers and maximize the value of their online content. Limelight Realtime Streaming helps broadcasters and other organizations deliver truly realtime streaming experiences to viewers using standard web browsers. In addition, by integrating realtime interactive data with the live video, you can create interactive social experiences that increase viewer engagement and offer new opportunities to monetize live streams.

To learn more about how Limelight’s low latency video delivery solutions can reduce latency for your online live video delivery application, contact us at: info@limelight.com