Each year, online gambling commands a larger share of the overall betting market. But online betting has challenges that don’t apply to land-based facilities. To deliver an entertaining, fast-paced gaming experiences on every device, you need to overcome technical issues like latency, availability, compatibility, authentication and security. Limelight Networks has proven solutions that help online gambling platform providers and operators grow thriving, profitable online gaming businesses.
Players expect instant action and response from every online experience today and will quickly abandon your games for a competitor’s if you don’t deliver it. Video latency of even a few seconds, poor video quality, or out-of-sync interaction can all hamper play. In addition to satisfying player expectations, providers face a myriad of other challenges including ensuring geo-compliance, thwarting cybercriminals and cheaters, and establishing compliance and dispute resolution procedures. The business impact of these issues can be serious, including lost customers and revenue. There are a wealth of new business opportunities in online gaming—race and sports betting, live casino games, software-based casino games like video poker and slots—but each offers a unique set of challenges.
In-play betting is helping drive growth in online race, sports and eSports categories, especially watch and bet interfaces that combine live video streaming with betting on a single device. While the ultimate in engagement, live in-play betting requires ultra-low latency video to deliver the best interactive experience while preventing cheating and spoilers.
In these crowded fields, successful providers need fresh new games and snappy gameplay to engage players and beat out the competition. To retain and attract players, providers need to securely deliver fast software downloads, game updates and demos of new games at scale to ensure great play on any device.
To many players, a casino experience featuring realtime betting and video chat with live dealers is highly appealing. However, delivering a great live experience requires a combination of reliability, quality, and ultra-low latency video streaming that traditional streaming video technology can’t deliver.
Limelight helps you deliver the best online gaming experiences with a robust set of capabilities including: