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LIMELIGHT ULTRADNS DIRECTIONAL DNS

DATA SHEET

Directional DNS traffic management enhances the Domain Name System (DNS) by using geographic location to direct visitors to hosts nearest their location to improve performance and deliver regional specific content to users.

CHALLENGES DELIVERING GEOGRAFICALLY SPECIFIC CONTENT

If your end users are located across many geographies, you often need to provide content specific to their region, and with the best site performance and end user experience. Or you may want to block traffic from a country, province, or IP address for many reasons. But you still want content to be easy to find for your end-users. Having the experience and DNS knowledge in-house is difficult, never mind having the dedicated resources to correctly manage and implement a sound strategy to meet today’s dynamic internet demands.

HOW THE LIMELIGHT ULTRADNS DIRECTIONAL DNS SOLVES THE CHALLENGES

The traffic management of Directional DNS allows you to send visitors to specific servers based on their geographic location. Why do this? Because with Directional DNS you can deliver geographically specific content and images to your end users, which improves site performance and the end-user experience. Intelligence at the DNS level makes this a reality—and it allows your network to function in its most effective capacity. The Directional DNS service optimizes network performance and profitability by improving the speed, functionality, and reliability of your mission-critical Internet applications and websites.

HOW IS LIMELIGHT DIRECTIONAL DNS DIFFERENT?

With Directional DNS you can get very granular with geographical targeting by selecting from over 4,600 different locations. The ability to combine locations, create customized groupings, or activate restricted locales, provides unlimited ways to shape your traffic by geolocation.

 

With Directional DNS you can:

  • ■ Route and/or block traffic from a country, province, or IP address
  • ■ Integrate with traffic management capabilities to route users by location and distribute the traffic across multiple servers
  • ■ Use one website URL worldwide to provide customized, location-specific content for your end-users

BUSINESS BENEFITS

IMPROVE SALES

Directional DNS can help you generate more sales, which translates to increased revenue and profitability. By delivering geographically specific content that is more relevant, you enhance the end-user experience.

CUSTOMIZE CUSTOMER'S FIRST TOUCHPOINT

With Directional DNS, you can specify different DNS responses based on each end-user’s geographic location. The database used to determine this information is updated weekly and is over 99% accurate at the country and province level. Directional DNS is perfect for enterprises that are dealing with mission critical applications and need and/or want site visitors to see different and specific content depending on where they are in the world.

IMPROVE PERFORMANCE

By intelligently routing traffic at the DNS level to the closest host.

SUPPORT AND INTEGRATION

Directional DNS is integrated with the Limelight UltraDNS global network infrastructure and has the same 24/7 monitoring and support.

DNS GLOBAL INFRASTRUCTURE

 

Fault-Tolerant Network

The UltraDNS network is engineered and designed to deliver 100% uptime and query resolution by continuing to operate in the event of an incident, rather than failing completely. By utilizing redundancy in all aspects of the service architecture, including multiple network service providers with independent delivery paths, the DNS is able to deliver the most highly-available, fault-tolerant managed DNS in the marketplace today.