Groupe Média TFO, an Ontario-based French-language public media company, is an essential destination for audiences seeking innovative educational and cultural content in French, at the vanguard of digital learning. As a leader in the production and broadcasting of Francophone educational resources, TFO creates and distributes cross-media content to francophone and francophiles communities in Ontario, Canada and abroad. TFO also operates Idéllo, which provides education resources and content in French, curated for educators, parents and children.
When the COVID-19 pandemic abruptly shut down schools and businesses in March 2020, the Ontario Ministry of Education created a portal to support 2 million students and 135,000 teachers and educators all over Ontario and Canada. Groupe Média TFO was chosen to launch Le Camp TFO en Famille, an initiative implemented to support Francophones and Francophiles across Ontario and Canada while schools were closed. To complicate this challenge, TFO employees were all shifting to a remote work model just as the need for new content was accelerating.
At the heart of Groupe Média TFO’s initiative is the Idéllo.org platform, which was designed to help parents in the best possible way. It includes nearly 12,000 educational resources and offers intelligent, fun, reliable and safe content collections for all ages. With its digital presence of over 2 million subscribers and 25 social media accounts, TFO also helped make these resources more accessible to a greater number of parents and teachers, regardless of location, which was more important than ever during this period of social distancing.
Traffic from the Ontario Ministry of Education portal generated a sudden spike in traffic (57% spike @TFO.org; 18% spike @Idéllo.org), which had the potential to slow down and stall delivery of critical education content across TFO’s channels.