Delivering Broadcast Quality to an Online Radio Audience at Scale
A Brand Name CDN and Cloud Storage Provider With Geographic Reach and Best Performance
In 2002, StreamOn was born: an Internet Radio solutions provider that provides over 300 broadcasters with tools, technology and strategies to engage an online audience and generate meaningful revenue on social media.
With StreamOn, broadcasters can deliver live and on-demand content anywhere, any time, integrating ads and analytics for maximum exposure. Their plug-and-playappliance allows radio broadcasters to instantly deliver content to an unlimitedaudience of Internet listeners. Because the appliance does not require engineering expertise to operate, StreamOn’s customers can focus on what they do best: producing great radio. And listeners can access their content through a sleek browser-based interface, without downloading additional software or applications.
“Suppose you own a traditional FM radio station,” says Andrew Snook, Chief Technology Officer at StreamOn. “All of a sudden you can store a full history of all your live broadcasts in the cloud. When you want to publish online, just drag and drop a clip into your playlist, add a picture and post it to a social media network.” From there, online audience members can click to hear the clip of the show, then the player seamlessly reverts back to the live radio station. With StreamOn, broadcasters can easily monetize content, increase ratings, and drive revenue.
In order for StreamOn to deliver on its brand promise to provide “stress-free online streaming solutions” to radio broadcasters, it had to consistently deliver a smooth, uninterrupted listening experience to its audience. Since the company’s inception, the CEO has been adamant about delivering broadcast quality; any audio they stream has to be as clear and consistent as it would be on a traditional radio frequency.
Chief Technology Officer Andrew Snook’s team looked to the market for a solution, but in the end found that they had to create their own. “We needed something that would give our customers broadcast (FM) quality without the complex workflows traditionally associated with it,” he explains. The team developed its core hardware offering, a proprietary appliance that connects seamlessly with a radio broadcaster’s existing infrastructure. Client radio stations struggled to reach StreamOn’s central server, relying on inefficient public Internet routes.
In order to serve and grow its own customer base, Andrew’s team needed more than an appliance; they needed a reliable content delivery partner with brand name recognition and great performance to deliver content from it. Moreover, their existing cloud storage solution was proving to be a hassle. Multiple steps to upload content, coupled with slow delivery, stood in the way of the stress-free streaming solutions that StreamOn sought to provide.