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SCHOLASTIC

DURING COVID-19, SCHOLASTIC TURNS TO LIMELIGHT TO ENSURE DELIVERY OF EDUCATIONAL VIDEO CONTENT

For 100 years, Scholastic has been encouraging the personal and intellectual growth of all children beginning with literacy. Having earned a reputation as a trusted partner to educators and families, Scholastic is the world’s largest publisher and distributor of children’s books, a leading provider of literacy curriculum, professional services and classroom magazines, and a producer of educational and entertaining children’s media. The Company creates and distributes bestselling books and e-books, print and technology-based learning programs for pre-K to grade 12 and other products and services that support children’s learning and literacy both in school and at home.

SCHOLASTIC CHALLENGE

With schools around the world closing during the COVID-19 pandemic, Scholastic responded by making online educational content freely available directly to parents to use with their children at home. The response to this was tremendous and has been used widely across the U.S. and internationally. The team quickly worked to make more content available and scale to meet the rising demand. Since mid-March a number of Scholastic applications and services have seen a 5x increase in daily traffic as a result.

"COVID-19 was a big disruption for teachers and families because of sweeping school closings. Almost overnight our online traffic increased by 500% in certain areas.

 

With Limelight, we were able to easily deliver urgent at-home learning resources such as online reading videos to students around the world."

BETH POLCARI, EVP and President Classroom Magazines and Digital Subscriptions at Scholastic Inc.

SCHOLASTIC SOLUTION

Scholastic is using Limelight Video Services to deliver consistent, high-quality digital experiences to teachers and students worldwide. Limelight’s global CDN, with dozens of global Points-of-Presence and direct connections to hundreds of access networks at the edge, provides local delivery points caching content for fast delivery of Scholastic videos and assets. The company uploads source files and Limelight’s transcoding services automatically handle video format conversions and publishing steps required for optimized viewing on any device, anywhere. This allows Scholastic to manage, publish, syndicate, and measure online videos with ease. Scholastic is also using Limelight Cloud Storage to ensure fast storage retrieval and delivery on cache miss, which improves the user experience and reduces abandon rates.