Reliably Delivering the Growing Number of Images Across Multiple Devices
Expanding Its Distribution Strategy and Ensuring High Performance
The UK’s number one property website, Rightmove.co.uk, provides home hunters with both website and mobile access to over one million available properties daily. Their website and mobile platforms make searching for and researching properties to buy or rent, easy.
Rightmove continues to grow with over 50 million page impressions a day, often topping 55 million. Since its initial launch in 2000, there have been almost 40 million properties listed, with a library of over 2.5 billion active and archived images. Rightmove customers, including UK and overseas-based estate and letting Agents as well as new home developers are uploading 2 million images every day.
Tim Harding, Head of Operations at Rightmove, is responsible for ensuring these images are available to home hunters visiting the site at all times, no matter what device they are using or where they are located.
After two years at Rightmove, Tim has seen a tremendous increase in the amount of images posted per property, along with growth in Rightmove’s mobile distribution strategy to accommodate the increase in multi-device delivery traffic. Today, more than half of all property detail views are through a mobile device.
With ever increasing growth in content as well as the importance of reliability, Tim knew that the company needed to ensure the constant demand for its services could continue to be met. Expanding Rightmove’s multi-provider CDN strategy with the addition of Limelight’s CDN was key to meeting its growing demands.
“Continuous innovation across our platforms has increased engagement further with more home hunters spending more time searching for and researching properties. This has led to higher quality enquiries for our customers and more vendors insisting their agents advertise their properties on Rightmove,” says Tim.