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Omni Digital Media Ventures

A major digital media provider takes the Asian market by storm.

Challenge:

Winning Customer Trust with a Knockout Experience

Solution:

Quality Anywhere for TV Everywhere

Going to Market with an OTT Offering for Today’s Discerning Audience

From Hollywood blockbusters to the hugely popular Manny Pacquiao boxing matches, Philippines-based Omni Digital Media Ventures brings a world of on-demand and live entertainment to viewers in Southeast Asia and beyond. The company offers hundreds of film and television titles from Paramount, The Walt Disney Company, CBS studios, Sony Pictures, Warner Brothers, and 20th Century Fox.

 

Established in 2012 by Solar Entertainment, the largest buyer of Hollywood content in Asia, Omni aims to serve its vast body of content to a range of digital devices including mobile, tablet, and set-top boxes.

 

In fact, one of the main reasons Omni was created was to bring something new to a connected, globalized, and on-the-go audience. “The days of consuming media on a pre-defined schedule are long over,” says Marvin Pedregosa, Head of Operations and Business Support Systems. “We can provide another, better option to our customers: the convenience of watching what you want, when you want it, and on whatever device you happen to be using at the moment. Today’s audience wants everything to be on their terms; we are here to provide them with precisely that.”

Omni’s Challenge: Winning Customer Trust with a Knockout Experience

Marvin and his team certainly have their work cut out for them. The shift from linear broadcast to TV Everywhere has dramatically changed how viewers consume content —and how digital media distributors like Omni must deliver it.

 

The opportunity that this presents in emerging markets like Southeast Asia is tremendous, if only digital media companies can successfully alter the prevailing consumer perspective. “One of the greatest challenges in the Philippines is the slow speed of Internet connections,” says Marvin. “People think it’s unreliable. It can buffer any time, quality isn’t good, it’s pixelated. It’s not as hassle free as when you download a movie file and the quality is expected continuously. Basically, there’s a lot of doubt to overcome.”

 

Marvin and his team certainly have their work cut out for them. The shift from linear broadcast to TV Everywhere has dramatically changed how viewers consume content —and how digital media distributors like Omni must deliver it. The opportunity that this presents in emerging markets like Southeast Asia is tremendous, if only digital media companies can successfully alter the prevailing consumer perspective. “One of the greatest challenges in the Philippines is the slow speed of Internet connections,” says Marvin. “People think it’s unreliable. It can buffer any time, quality isn’t good, it’s pixelated. It’s not as hassle free as when you download a movie file and the quality is expected continuously. Basically, there’s a lot of doubt to overcome.”

 

It was time to move on.

“Monetizing the content we bring from Hollywood, not to mention other sources, requires us to bring unparalleled value to the consumer: a broadcast quality experience every time.”

 

“Today’s audience wants everything on their terms . . . With Limelight, we can provide it to them.”

MARVIN PEDREGOSA, Head of Operations and Business Support Systems at Omni

Omni’s Solution: Quality Anywhere for TV Everywhere

In seeking a primary CDN to replace the incumbent, Marvin and his team knew that Omni Digital Media Ventures would live or die by the quality of service it could provide anywhere its customers were accessing its media. The company could settle for nothing less than what their business demanded—and what their customers deserved:

Reliable performance

Omni had to change consumer perspective that Internet streaming is unreliable. Buffering, slow delivery, and unavailability were out of the question.

Multi-device delivery

The greatest market opportunity for Omni was among a demographic heavy on mobile usage; meanwhile, the teams responsible for encoding and optimizing media for every device needed to know that their CDN provider could automate processes and stay ahead of the latest device requirements.

Scalable Cloud Storage

Omni was amassing a huge amount of content: an entire catalogue of the world’s most popular movies and television shows. They needed storage that could grow with their content and a fast, seamless handoff to the network that would deliver it.

First class customer service

The incumbent provider’s poor customer support and unresponsive management had reduced Omni’s potential to make a big splash with its audience from the onset; the company needed to know they could depend on their new provider to promptly and transparently address its concerns.

Quality of Service Meets Customer Service: Omni’s Limelight Orchestrate Solution

At the recommendation of Omni’s Chief Technology Officer, Omni considered Limelight and its main competitor to replace the incumbent CDN. They evaluated available bandwidth in the region and tested both providers under a heavy load (another Manny Pacquiao match). “Limelight was the clear winner by every measure,” concluded Marvin. “The experience was the complete opposite of what we experienced before. We did not receive any customer complaint calls. Not a single one.”

 

Today, Omni delivers a broadcast quality experience to its growing customer base with the Limelight Orchestrate for Media and Broadcasters solution. According to Marvin, “Limelight addresses the needs of our subscribers and provides great value based on price model.” Aside from superior quality of service, Omni now enjoys the customer service it needs to keep business up and running. “Whenever issues arise, we receive notifications by the minute. Our account managers follow up without being prompted, calling even after matters are resolved,” says Marvin.

 

With a product that provides real value to customers in the form of a broadcast quality viewing experience from any device, Omni has benefitted (and grown) considerably. The company is set to expand its market share in Southeast Asia and beyond, aggressively adding to its content offerings. With a reliable storage and delivery partner, the Omni brand is stronger than ever.

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