A Growing User Base and Richer Content Required More Servers, Driving Up Costs and Workload
Reducing Workload and Cost While Achieving High Delivery Quality with Limelight Networks Content Delivery Services
mitsubachiworks inc. manages Decolog, one of Japan’s largest blog services for young women and a leading example of consumer generated media (CGM) services. mitsubachiworks is also developing new businesses including web service development, magazine publishing and influencer marketing. Decolog alone has more than 3.4 million members and more than 5 million active users per month.
With the shift in user devices to smart phones and the evolution of content from text to high-definition images, mitsubachiworks started using a content delivery network (CDN) service in 2010 to ensure stable content delivery. Its audience was growing rapidly and content became increasingly sophisticated. With the near-total penetration of smartphones, content had evolved from mostly text to heavy use of high-definition images and the total volume of content was also skyrocketing. Before long, mitsubachiworks needed a more robust infrastructure to ensure continuous content delivery.