Make it easy for non-technical journalists to manage the production process to get videos online.
The Limelight Video Platform
The Kronen Zeitung, commonly known as The Krone, is Austria’s largest newspaper with almost three million readers out of Austria’s total population of approximately eight million.
As a large publisher with roots in the print world, Krone has seen the media landscape evolve rapidly. Their biggest editorial challenge is to accelerate the production of news stories without compromising their high journalistic standards.
The news business has largely moved online and requires modern journalists to learn new production competencies. Krone extensively publishes written and video stories and needed a way to make it easy for non-technical journalists to manage the production process to get videos online. Every second counts when it comes to publishing timely news content. It’s extremely important in this business to be first with publishing content to reach a wide range of audiences.