Performance, availability, and scalability issues standing in the way of brand
Plugging in to a global high-performance network with built-in web acceleration
How does a renowned Indian print journalism powerhouse adapt to the changing world of digital media?
The short answer: it leverages a high performance network and web acceleration solutions to deliver news to global audiences at the breakneck speed at which news occurs – and at which audiences expect to hear about it. Which includes delivering heavy rich media images and video. Reliably. Because when you’re delivering over 40 million page views per month across more than a dozen publications, performance is key.
The Indian Express Group (IEG) owns publications spanning every sector, but is mainly known for providing a true picture of India and the world at large. Recently, it’s been making headlines of its own with users and advertisers who appreciate a faster, more consistent experience.
Sanjeev earned his MBA in Marketing from University of Ajmer, India. Before coming to The Indian Express Group, he held several senior sales positions, most recently at Monster.com. He has been the Business Head – Online with Indian Express Group since 2006. In this role, Sanjeev is responsible for managing the company’s web and mobile sites, and the Internet business of the Indian Express Group.
He plays a lead role in online ad sales, technology and tech infrastructure, alliances, content, e-commerce, design & development as well as new product launches. One of his most recent achievements was a total, in-house revamp of the company’s web sites. The result: significant growth in both user base and revenue.