Indian Express Group

Indian Express Group grows 10x on the Limelight platform


Performance, availability, and scalability issues standing in the way of brand


Plugging in to a global high-performance network with built-in web acceleration

Publishing credible, fierce and independent news at breakneck-speed online

How does a renowned Indian print journalism powerhouse adapt to the changing world of digital media?


The short answer: it leverages a high performance network and web acceleration solutions to deliver news to global audiences at the breakneck speed at which news occurs – and at which audiences expect to hear about it. Which includes delivering heavy rich media images and video. Reliably. Because when you’re delivering over 40 million page views per month across more than a dozen publications, performance is key.


The Indian Express Group (IEG) owns publications spanning every sector, but is mainly known for providing a true picture of India and the world at large. Recently, it’s been making headlines of its own with users and advertisers who appreciate a faster, more consistent experience.

Sanjeev Gera’s Story: Business Head – Online, Indian Express Group

Sanjeev earned his MBA in Marketing from University of Ajmer, India. Before coming to The Indian Express Group, he held several senior sales positions, most recently at Monster.com. He has been the Business Head – Online with Indian Express Group since 2006. In this role, Sanjeev is responsible for managing the company’s web and mobile sites, and the Internet business of the Indian Express Group.


He plays a lead role in online ad sales, technology and tech infrastructure, alliances, content, e-commerce, design & development as well as new product launches. One of his most recent achievements was a total, in-house revamp of the company’s web sites. The result: significant growth in both user base and revenue.

“Our traffic is global and has predictable and unpredictable spikes. We were looking for a solution to deliver our web sites with high performance to India and to the rest of the world. And we needed a scalable and available solution to protect our websites from DDoS security attacks.”


“To us the largest benefit of using Limelight’s solutions is the tremendous improvement in our user experience. We are not subject to security threats and we can maintain 100% uptime on our websites. Which means we can focus on adding additional features like picture galleries to our websites.”

SANJEEV GERA, Business Head - Online, Indian Express Group

Sanjeev’s Challenge: Performance, availability, and scalability issues standing in the way of brand

Sanjeev’s challenge in tackling The Indian Express Group’s online business was to ensure that a publishing juggernaut could evolve to accommodate the changing digital world, where news is freely available from multiple sources online. That, in combination with the organization’s mission to arm India with the knowledge required to deal with an uncertain future and to champion freedom for the world at large, was no small task.


IEG’s multiple websites, which throw light on a range of topics covering Indian politics, economy, business society and culture, include: The Indian Express, The Sunday Express, The Financial Express, Loksatta, Jansata, Lokprabha and Screen.


When Sanjeev joined The Indian Express Group, the publisher’s reach and user base was less than 10% of what it has grown to today. Its flagship publication, Indian Express, was relying on a single location data center delivery services. Content was refreshed daily and hourly for what was then the real-time news portal expressindia.com. Sanjeev moved the hosting to the cloud which overcame performance issues however scalability and security issues affected availability of IEG sites.


Sanjeev found, however, that IEG was experiencing performance issues because all content was served out of one location: Singapore. Scalability and availability issues when reporting breaking news events caused websites to be slow and unresponsive. Sanjeev’s team spent a great deal of time dealing with technical issues related to website downtime and security threats. Such performance, availability and scalability issues were unacceptable to a brand with a reputation as the leading journalistic voice of India.

Sanjeev’s Solution: Plugging in to a global high-performance network with built-in web acceleration

In looking for a better way to deliver journalistic content at blazing fast speeds to readers in India and the rest of the world, there were several factors dominant in Sanjeev’s consideration:

Global performance and delivery

IEG needed the ability to deliver to India (where 60% of its viewership traffic resides) and to the rest of the world.

Scalability and availability

The media company sought a solution that could handle traffic peaks during predictable events like elections or sports, and unexpected traffic from late breaking news.

Cost value analysis

IEG’s solution had to offer the performance it expected at the right price point, and provide great ongoing account management.

Outstanding people

Sales interaction and a strong account management team were the fourth parameter in Sanjeev’s search for the best delivery partner.

Data Sheet: Content Delivery

Higher performing caching and delivery of any kind of digital content

Data Sheet: Video Delivery Services

Delivers broadcast-quality video to virtually any device anywhere with functionality in the form of content conversion, playback, and delivery

Data Sheet: Web Acceleration Services

Faster response times for media-rich and personalized sites