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Harry Walker Agency

The world's #1 speakers' agency harnesses the power of online video

Challenge:

Simplifying workflows and creating high-performance viewing experiences that match the caliber of their speakers.

Solution:

Presentations and speaker clips published with an efficient online video platform integrated with content delivery network and cloud storage.

Bringing World Leaders, Nobel Laureates, Global Business Leaders and other prominent speakers to event planners through online video.

The Harry Walker Agency made a promise nearly seven decades ago to bring excellence to the worldwide lecture circuit from speaker selection until final applause. The Harry Walker Agency’s pursuit of excellence and real relationships with their speakers and meeting planners has always involved knowing the speakers and their presentations in detail. But when it comes to knowing your speakers and marketing them, fresh content is always better, and the better the viewing experience, the greater the chance of achieving excellence and bringing the right speaker to the right event.

 

To bring the world’s foremost speakers to event planners around the world, HWA harnesses the power of an online video solution to make sure that their marketers and event planners have a library of speakers to choose from at their fingertips. After all, it is much easier to choose the right speaker for the right event when you have a large, searchable library to choose from and sample videos are optimized for the right device and the right bandwidth, ensuring consistent high-performance viewing experiences.

HWA’s Challenge: Simplifying workflows and creating high-performance viewing experiences that match the caliber of their speakers.

VP of Marketing, Mirjana Novkovic, leads the marketing department’s video division and she needed a video solution that would let her team work faster, grow their digital library and reach a larger target audience through multichannel delivery. The Harry Walker Agency prides itself on being able to find a speaker for any kind of event and needed an online video solution that would also make it easy for meeting planners and clients to find sample speaker videos on their website based on criteria like speaker category and topic.

"Limelight has made our marketing team look like Rockstars. This is a game-changer for us that comes at the right time given where we are headed strategically. With Limelight we are better equipped to grow our video library, emphasize multi-channel delivery and expand the ways we market our speakers through e-Marketing campaigns and video spotlight pieces."

MIRJANA NOVKOVIC, VP of Marketing at the Harry Walker Agency

The Harry Walker Agency’s Solution: Presentations and speaker clips published with an efficient online video platform integrated with content delivery network and cloud storage.

Mirjana considered the following criteria in her search for a solution:

Feature-Rich Efficient Workflow

HWA needed an easy-to-use but powerful workflow solution for editing and importing videos quickly.

Multichannel Delivery Support

Meeting planners do more and more of their speaker research on-the-go with their tablets and mobile devices. HWA needed a solution that would let them reach their audience on the devices they are watching on – a solution that could deliver and optimize content based on each viewer’s device.

Great Customer Service

HWA wanted a partner, not just a vendor. They wanted a customer service team to be their strategic partner and augment their own marketing team.

Cost-Effectiveness

The solution that HWA chose needed to be cost-effective in addition to meeting all of their other selection criteria.

The Harry Walker Agency’s Limelight Solution: Limelight Orchestrate Video™

The Harry Walker Agency uses Limelight Orchestrate Video integrated with Limelight CDN and Cloud Storage to showcase their reputable speakers and deliver high-performance video across web, tablet, smartphones, SmartTV’s and other digital platforms.

 

With Limelight, HWA’s staff has a robust solution that expedites their workflow and enables them to accomplish more, faster. Going forward, Limelight Orchestrate Video supports their growth strategy both by reducing the time it takes to edit and upload new speaker videos and by providing tools to help market the speakers.

 

Limelight Orchestrate Video let’s HWA’s marketing team load multiple speaker videos into a player and send out e-Marketing pieces spotlighting different categories of speakers. And, Limelight’s video search tool makes it easy for speakers and agents to search speaker videos based on category and topic so that they can find the perfect speaker for their events.

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