A video platform that was easy learn and had detailed analytics
The Limelight Orchestrate™ Video Service
HortusTV is the brainchild of Liza Drozdov, an avid gardener and seasoned video production professional. She noticed a decline in quality gardening programs on television and decided to launch her own over-the-top (OTT) video gardening channel to fill that void. HortusTV launched in August 2015 and is currently available to audiences in Canada, with plans to expand to the United States in 2016.
In addition to the funding challenges that every startup company faces, HortusTV’s small team needed a video platform that was easy learn and had detailed analytics to determine the content that was best received by customers.
“As we build our content library and scale our channel, we need a platform that is easy to use, and we need to know who is watching what. That information needs to be transparent to our content partners,” says Drozdov.