Implementing a “Digital-First” strategy that capture audience attention across platforms and locations
Leveraging an intuitive, easy-to-use online video platform
Top agricultural producers who crave reliable, timely, in-depth information and ideas turn to Farm Journal Media (FJM), one of America’s most respected media brands to fill their needs. In 1877 it was easy for Farm Journal Media to dominate the market with their namesake print magazine, Farm Journal. Fast-forward to 2013 where being the market leader now means capturing attention through multiple agricultural websites, streaming TV, blogs, social media and other digital channels.
FJM’s audience may have their roots in corn, soy and wheat but they want their information digitally at any time of day, on any device and wherever they are – which is especially critical when they are in the field working. FJM has grown exponentially and developed an integrated multimedia strategy that leverages the power of an online video solution to make sure that makes sure that viewers around the country never miss the latest crop, weather or market reports. And, to tackle the challenge of delivering content even to the most remote rural viewers where bandwidth is limited, the video solution that FJM uses harnesses a global high-performance delivery network to reach each and everyone in their target audience – ensuring the best user experience regardless of bandwidth, device or location.
The proof is in the numbers. According to Experian Hitwise, FJM’s online properties generate 1.5 million visits per month with 400-500 unique visits. This accounts for approximately 53 percent of all traffic in the agricultural online magazine/ periodical space – making Farm Journal the clear go-to source and industry leader for farming and agricultural information.
Hyler Cooper is VP of Technology and Applications Development at FJM. In his role, he is responsible for technology across the organization and for Agweb.com, its primary branded website.
Hyler’s passion is telling stories regardless of the medium. He began his career as a news photographer and next filmed video for broadcast television news before taking his storytelling to the Information Technology side of the media business.