When Timing is Everything
The CDN that can connect to viewers faster than anything
From superhero suits to mustache-shaped piñatas, retailer Costume SuperCenter offers thousands of costumes and party supplies through its many ecommerce websites. Though the company is in the business of selling fun, its web team takes the delivery of online content very seriously.
Costume SuperCenter has seen significant online sales growth in recent years. In addition to experiencing more inbound web traffic due to increased demand, the company is expanding its global presence with worldwide shipping and multi-language sites.
Michael Sole is the application development manager for Costume SuperCenter. He was recruited for the position to play a key part in identifying the technology solutions required to support company growth objectives-including adding new sites, and continuing to drive online conversions.
With most revenue earned during September and October, Costume SuperCenter’s websites do not just have to be fast; they have to hold up under the pressure of tremendous traffic spikes as Halloween costume shoppers browse and make purchases.
The experience those shoppers have can mean the difference between profitability and loss for an entire fiscal year. “Our e-commerce business is the main driver of our sales,” says Michael. He knew they had to minimize latency wherever and however possible.
Analyzing the company’s technology infrastructure, Michael noticed that all content was being stored and served from a single data center. IT staff had to perform several steps of its workflow manually, such as uploading and replicating data to multiple locations. With an ever growing library of product images to represent its expanding inventory, Costume SuperCenter was faced with the difficulty of scaling up quickly without adding additional capacity.
Meanwhile, on the front end, the images and product descriptions on Costume SuperCenter’s websites had to be available to online shoppers at light speed; research reveals that 4 out of 5 users are ready to bounce after three seconds of waiting for a website to load.