Sharing Critical Health Information
The Limelight Orchestrate Video Platform with Integrated Storage and Delivery
As an organization dedicated to health education, research, and compassionate patient care, Cleveland Clinic strives to give patients, doctors, and students easy access to health-related information. This goal represents the driving force behind the clinic’s website, which features videos on a wide variety of diseases, disorders, treatments, and procedures. An evolution from the text-heavy websites of the past, which many visitors considered cold and uninspiring, video content provides a warmer, more human, and ultimately more engaging end-user experience.
In order to provide health-related information in an inviting and engaging online environment, Cleveland Clinic knew that increasing their online video presence was a must. Patients find comfort in seeing, hearing, and becoming familiar with their new doctor on video before meeting them in person for the first time.
Many of these videos include doctors discussing various diseases and medical procedures —taking a soft, personal approach to providing information that helps increase a patient’s comfort level with his or her care. The site also presents surgical videos, a popular choice for patients who want a glimpse of a procedure that they will soon undergo. Other videos provide information about the clinic, highlighting its range of services for people all over the world.
Cleveland Clinic needed a platform that could handle an immense video library, without the buffering or stuttering streams that would create frustration among its audience. It needed a platform that could deliver the same quality of experience online as the quality of care that it seeks to provide. And with a focus on groundbreaking and lifesaving work, it cannot be consumed by the hassle of a manual video workflow.
Providing a friendly and engaging educational site is reflective of the clinic’s reputation as a world-renowned hospital that performs cutting-edge research while providing exceptional patient care.