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Cleveland Clinic

Cleveland provides the option to connect online to its 5+ million patients per year

Challenge:

Sharing Critical Health Information

Solution:

The Limelight Orchestrate Video Platform with Integrated Storage and Delivery

Cleveland Clinic Uses Video to Bring Warmth to Their Online Community

As an organization dedicated to health education, research, and compassionate patient care, Cleveland Clinic strives to give patients, doctors, and students easy access to health-related information. This goal represents the driving force behind the clinic’s website, which features videos on a wide variety of diseases, disorders, treatments, and procedures. An evolution from the text-heavy websites of the past, which many visitors considered cold and uninspiring, video content provides a warmer, more human, and ultimately more engaging end-user experience.

Cleveland Clinic’s Challenge: Sharing Critical Health Information

In order to provide health-related information in an inviting and engaging online environment, Cleveland Clinic knew that increasing their online video presence was a must. Patients find comfort in seeing, hearing, and becoming familiar with their new doctor on video before meeting them in person for the first time.

 

Many of these videos include doctors discussing various diseases and medical procedures —taking a soft, personal approach to providing information that helps increase a patient’s comfort level with his or her care. The site also presents surgical videos, a popular choice for patients who want a glimpse of a procedure that they will soon undergo. Other videos provide information about the clinic, highlighting its range of services for people all over the world.

 

Cleveland Clinic needed a platform that could handle an immense video library, without the buffering or stuttering streams that would create frustration among its audience. It needed a platform that could deliver the same quality of experience online as the quality of care that it seeks to provide. And with a focus on groundbreaking and lifesaving work, it cannot be consumed by the hassle of a manual video workflow.

 

Providing a friendly and engaging educational site is reflective of the clinic’s reputation as a world-renowned hospital that performs cutting-edge research while providing exceptional patient care.

“Patients coming to our site are typically going through a difficult time in their lives, and it’s critical that we engage them in a warm and compassionate way that helps them realize they’re in good hands,“ said Stephen Hrobak, Digital Marketing Manager. “Video is perfect for this, so our goal is to get as many of these videos published as possible.“

STEPHEN HROBAK, Digital Marketing Manager at Cleveland Clinic

Cleveland Clinic’s Solution: The Limelight Orchestrate Video Platform with Integrated Storage and Delivery

To upload and manage an ever—increasing number of videos files, Cleveland Clinic implemented the Limelight Orchestrate Video platform in January 2009. This end-to-end solution has enabled the clinic to manage a library of 1000+ videos (and growing) ever since. Thanks to built-in, scalable cloud storage, the hospital is secure that the growth of its video library won’t pose a problem as the site continues to grow in popularity. The integrated Limelight content delivery network (CDN) is the engine that powers it all, delivering videos worldwide with total reliability for a flawless viewing experience.

 

With the Limelight Orchestrate Video platform, Cleveland Clinic has the ability to:

Target content

By grouping media into channels with an easy drag-and-drop function, Cleveland Clinic makes it easy for website visitors to find the content they are looking for by category. Site visitors can immediately locate videos using custom tags or by searching specific topics and personnel names across the entire library.

Manage workflow

Permission settings within the player allow key web personnel from various department-specific sites to upload, optimize, and manage their video assets without error-prone manual steps.

Scale to reach a wider audience

“Patients coming to our site are typically going through a difficult time in their lives, and it’s critical that we engage them in a warm and compassionate way that helps them realize they’re in good hands,“ said Stephen Hrobak, Digital Marketing Manager. “Video is perfect for this, so our goal is to get as many of these videos published as possible.“ Limelight Orchestrate Video gives Cleveland Clinic the scale and reach it needs to meet its patients’ expectations.

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Data Sheet: Limelight Video Delivery Services

Delivers broadcast-quality video to virtually any device anywhere with functionality in the form of content conversion, playback, and delivery