Rapid Innovation and Unpredictable Traffic Spikes
Limelight Delivery Coupled With Responsive Support
Channel 4 is a popular public service broadcaster based in the UK offering programs at no cost to viewers across television, film and digital media. When Channel 4 first hit the airwaves in 1982 you had to tune in to a favorite show as scheduled or you missed it. And you probably had to use the knob on the TV to change the volume. Today the station’s millions of viewers watch their favorite program whenever, wherever and however they want to.
All of the station’s programs, including “Made in Chelsea” and “Gogglebox” are available for on-demand viewing through a TV, tablet, PC or phone so viewers never need to miss an episode and can catch up any time.
Channel 4 is committed to being on the cutting-edge of online TV delivery. With over half of all 16-34 year olds now registered with All 4, the company sees high adoption rates of on-demand viewing across connected devices. Managed by a small operations team, it’s an ongoing challenge for Declan Toman, Channel 4’s New Media Operations Manager and his team to keep pace with the variety of viewing platforms while still maintaining low error rates.
As a result of the high adoption rates, tremendous scalability is essential as well. While they may be able to foresee that a controversial show will drive traffic spikes, it can be unpredictable and the station needs to be ready for anything. They were looking for a solution that would be scalable, available, multi-platform, and able to handle traffic spikes