Maximize Market Penetration and Engagement on Newspaper Websites and Determine the Best Way to Use Video to Drive Their Business
The Limelight Orchestrate Solution for Media and Broadcasters—The Limelight Orchestrate Video platform
Calkins Media Incorporated is a broadcasting, publishing, and digital media company with a commitment to providing high-quality local news and informationto the communities they serve. Established in 1937, Calkins Media brands today include daily newspapers and digital sites in Pennsylvania and New Jersey, a weekly newspaper and digital site in South Dade, FL and television broadcast stations located in Huntsville, AL, Tallahassee, and Sarasota, FL. Corporate and digital headquarters are located in Bucks County, PA.
The company’s local brands reach 3.4 million people each week through their television stations, print and online newspapers, and mobile applications.
Jai Vyas, Director of Digital Innovation and Strategy, leads the video distribution strategy for Calkins’ five newspapers. He is responsible for determining how to use video most effectively and how to best monetize video content. This includes encouraging print reporters to embrace video and determine how to best use it. Three years ago, ahead of the trend, they began offering over-the-top (OTT) subscription-based on-demand content. In the near future, Calkins’ Digital will launch OTT as a service, working with other media companies and brands. Two of the biggest challenges that Calkins faces are how to maximize market penetration and engagement on each of the newspapers websites and how to capitalize on the best way to use video for their business.