Maximize Market Penetration and Engagement on Newspaper Websites and Determine the Best Way to Use Video to Drive Their Business
The Limelight Orchestrate Solution for Media and Broadcasters—The Limelight Orchestrate Video platform
Calkins Media Incorporated is a broadcasting, publishing, and digital media company with a commitment to providing high-quality local news and informationto the communities they serve. Established in 1937, Calkins Media brands today include daily newspapers and digital sites in Pennsylvania and New Jersey, a weekly newspaper and digital site in South Dade, FL and television broadcast stations located in Huntsville, AL, Tallahassee, and Sarasota, FL. Corporate and digital headquarters are located in Bucks County, PA.
The company’s local brands reach 3.4 million people each week through their television stations, print and online newspapers, and mobile applications.
Jai Vyas, Director of Digital Innovation and Strategy, leads the video distribution strategy for Calkins’ five newspapers. He is responsible for determining how to use video most effectively and how to best monetize video content. This includes encouraging print reporters to embrace video and determine how to best use it. Three years ago, ahead of the trend, they began offering over-the-top (OTT) subscription-based on-demand content. In the near future, Calkins’ Digital will launch OTT as a service, working with other media companies and brands. Two of the biggest challenges that Calkins faces are how to maximize market penetration and engagement on each of the newspapers websites and how to capitalize on the best way to use video for their business.
Calkins Media Incorporated local brands reach 3.4 million people each week including television, print, digital, video, mobile and OTT audiences.
Calkins Media Incorporated newspapers, television stations and digital sites empower local markets in the Eastern and Southern U.S. with high-quality news and resourceful products and services. Established in 1937, Calkins Media Incorporated brands today include ABC affiliates and digital operations in Huntsville, Ala., Tallahassee and Sarasota, Fla.; daily newspapers, video operations and digital sites in Pennsylvania and New Jersey; and a weekly newspaper and digital site in South Dade, Fla. Corporate and digital headquarters are located in Bucks County, Pa.
Media and Broadcasters
“We need flexible and easy to use solutions. Limelight’s APIs are the most flexible I’ve seen, and this makes a tremendous difference to us and our business. In addition, it’s the most advanced solution that we’ve seen that also provides us with a user interface that is easy to use.”
Jai and his team needed a solution that could deliver its OTT subscription service, handle increasingly large file sizes including 4K files, and provide flexibility, scalability, distribution to any device, and ease of use.
Calkins chose the Limelight Orchestrate Video platform because it met the needs of their business, including:
Limelight Orchestrate is able to meet unpredictable traffic demands. When Calkins changed the news format on its apps and added extensive video, content views increased between 300 to 400 percent.
People want to consume news in a variety of ways, and at the time most convenient for them. Limelight enables consistent delivery of content at any time and to any device, across the world.
Reporters need to be able to upload videos directly, and it must be easy for them to learn how to do so.
With Limelight’s flexible APIs, Jai and his team are able to easily integrate a variety of software apps and customize as needed.