Pushing the Limits of Technology to Reach a Global Audience
BubbleUp’s Solution: Limelight's solution for Media and Broadcasters – Limelight's Content Delivery, Storage and Video services
An avid musician and seasoned technology executive, Coleman Sisson, the CEO of BubbleUp created his company to fill a void in the music industry. His vision: create a destination for fans where they could join fan clubs, download music, purchase CD’s, tickets or t-shirts all in one transaction. Today BubbleUp has deployed over 500 websites including Jimmy Buffett’s Radio Margaritaville and Margaritaville TV.
A few years before Sisson began BubbleUp he created Radio Margaritaville. It began as an internet-only radio station where Jimmy Buffett fans could listen to live concerts, previous concerts, or the entire collection of songs. In 2001, the early live streaming pioneer sought a reliable CDN to stream Radio Margaritaville – and turned to Limelight.
Fast forward a few years and Margaritaville TV was created – a place where fans could watch the live streaming of concerts.
With the expansion of Margaritaville TV, BubbleUp needed a technology vendor who could accommodate:
With more content, larger files, and fans worldwide traffic has increased significantly.
Fans may not be able to travel to each concert, but they do expect each concert to be viewable on any device at any time.
Each song, concert or featured video must be broadcast quality.
In the music industry it's critical to track usage for rights management and royalties