Improve Performance and Quality of Experience for Its Growing Fan Base
Limelight’s CDN Enhances Arsenal.com’s Responsiveness and Brand Around the Globe
Arsenal Football Club has entertained millions of passionate fans for over 125 years and is one of the leading football clubs in world. Although the methods of connecting with fans have evolved throughout its rich history, Arsenal strives to create an on and offline sense of community for its neighbours in North London, throughout the UK, and more recently, across the globe.
With 100 million fans around the world and millions of daily page views, Arsenal needed a platform that could support a consistent and engaging digital experience on Arsenal.com. To add to the challenge, they also needed to be ready, without notice, for spikes in traffic that occur during the football transfer window or when fans seek to confirm rumours. Additionally, quick spikes in site traffic occur when fans look for information about who is playing that day or for live match commentary, match results, or post-match reports. Often without warning, up to 250,000 unique visitors must be served within a small window of time.