Blog Post by Nathalie Hoch, Marketing Programs Manager
August 14, 2018
Once again, the biggest broadcast and media show in Europe is rapidly approaching. IBC 2018 is set to kick off in Amsterdam on 14 September, and Limelight will be there with a big bang this year. Global interactive live streaming experiences will be centre stage during IBC in hall 5, B.52.
Whereas on-demand viewing has rapidly become the new standard, recent surveys also suggest that the demand for live content, in particular major live events, keeps growing and is expected to rise even more in the next couple of years. However, supporting the demands of large live events and ensuring each viewer receives the best possible experience isn’t easy.
The challenge: Viewers expectations are high. They expect the reliability and quality of traditional broadcast and are unforgiving when they experience anything less online.
The solution: Limelight has developed a realtime streaming solution to address these challenges: Limelight Realtime Streaming.
At IBC, we will launch our realtime streaming solution, and you will be able to watch live sub-second global streaming in action. Limelight Realtime Streaming makes it possible to stream live video from anywhere in the world to anywhere in the world in less than a second. The solution leverages industry-standard WebRTC technology to deliver reliable, high-quality, realtime video streaming.
However, what’s even more exciting is how Limelight Realtime Streaming allows you to create interactive live online experiences that are not possible with traditional broadcast.
Realtime data can be integrated with the live video, opening up a world of possibilities for how viewers can interact with each other and with you.
For example, sports fans can receive realtime statistics about the match or their favourite players and even vote for the player of the match or take a bet on what will happen next, right from their computer or mobile device. The ability to integrate live video and interactive data opens up new workflows in sports, gaming, auctions, and more and makes live viewing a more interactive social experience.
Don’t miss Limelight’s demonstration for its realtime streaming solution at IBC in hall 5, stand B.52. Just come to the flashing glass panels in the centre of hall 5.
IBC is also a great opportunity to catch up with Limelight’s senior executives, product management team and solutions engineers who will all be onsite. Stop by and say hi, or book a meeting in advance.
And finally not to forget, on Saturday 15 September at 4:30 PM we will be hosting a cocktail reception at our stand. We’d love to see you there!