By: Charles Kraus, Senior Product Marketing Manager
March 16, 2021
Consumers seeking entertainment and social interaction are increasingly turning to video games. According to our just-released State of Online Gaming 2021 online video game playing over the past year increased in both popularity and time spent playing. While some things such as high expectations for performance remain a top priority for people who play video games, much has changed in the past year.
The State of Online Gaming 2021 provides a global view of the habits and opinions of people age 18+ in China, Germany, Indonesia, India, South Korea, the UK, and the US who play video games. Here are some of the key highlights:
Socializing around game play is important. Over the past year, many people started playing video games and watching others play. In addition, 53 percent of respondents made new friends through online gaming – and 36 percent report interactivity with other players was important.
In half of the countries surveyed, there is a strong preference for playing games over watching movies or TV shows. This is a big change from a year ago when this was a toss-up in most countries.
Price and performance concerns are the primary issue for gamers across all age ranges. For those over age 36, price becomes even more important, and performance less so. Price is much less a concern this year for subscribing to a live streaming console-less gaming service than in 2020, dropping from 57 percent of global gamer’s concerns to 48 percent this year.
Learn more about online video game playing preferences in the full report here: State of Online Gaming 2021 Report.
Contact us to learn more about how Limelight can help you solve your online video challenges.