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Changing How Online Audiences Experience Live Events

Blog Post by Charlie Kraus, Senior Product Marketing Manager

September 14, 2018

One of the primary complaints with watching live sports and other realtime events, is the delay between the broadcast feed and the online stream. Live online steaming is typically delayed 30 seconds or more from the broadcast, leading to situations where viewers may experience spoiler alerts. No fan wants to learn about an import play or goal from social media before they see it online. In addition to sports events, other online live streaming use cases, such as online gaming and esports, are poised for significant growth and popularity. However the streaming latency issue must be addressed for this to happen. This blog is the first in a series that will discuss solutions to these issues.

Limelight Realtime Streaming

To address this challenge, today Limelight announced a new innovative solution that provides sub-second live video delivery to viewers, wherever they are located. Limelight Realtime Streaming utilizes open and scalable industry-standard WebRTC technology to deliver reliable, broadcast-quality, realtime video streaming using the UDP data transfer protocol. WebRTC is natively supported on all major browsers including Chrome, Safari, Firefox, Opera, (and soon Microsoft Edge), making it easy for viewers to enjoy realtime streaming without needing special plug-ins. This solution is integrated with Limelight’s global private network which has the capacity, reach, and connectivity to ensure a high quality, realtime viewing experience for audiences everywhere.

 

In addition to sub-second video delivery, Limelight Realtime Streaming provides all the tools and capabilities to help ensure efficient and reliable operation during critical live events. These include: adaptive bitrate streaming for the highest possible picture quality to each viewer, even over changing network conditions; redundant ingest capability with seamless failover; integrated content security, ingest stream authentication, and access control capabilities including geolocation blocking to stop unauthorized viewing; and robust analytics to help broadcasters better understand viewer behavior.

Creating Interactive Social Experiences that Increase Viewer Engagement

Limelight Realtime Streaming also allows organizations to create interactive live online experiences that have not been possible before. Realtime interactive data can be integrated with the live video, opening up new possibilities for how viewers can interact with organizations and each other. For example, sports fans can receive realtime statistics about the match or players and even vote for the player of the match, wager on who will score the next goal, or choose which camera angle they would like to view. They can do all of this in the livestream right from their computer or mobile device.

 

 

Gamers can have an integrated chat channel within their video. Fans of eSports can participate in event commentary along with the live in-arena audience. Limelight Realtime Streaming opens up new business opportunities in sports, gaming, auctions, and more by making live viewing a more interactive social experience. Organizations now have additional opportunities to monetize their live video content by offering value-added experiences that have not been possible until now.

More to come

This blog will be followed by the second in the series, which will cover the interactivity aspects of Realtime Streaming. In the meantime, to learn more about Limelight Realtime Streaming, go here.