OTT Streaming is Moving Closer to the Edge

Blog Post by Jaheer Abbas, Sr. Director Of Sales

September 2019

In pursuit of satisfying consumers’ never-ending appetite for low-latency video streaming and responsive apps, OTT video streaming platforms are discussing and evaluating cloud computing at the edge a lot more now. Current day video streamers have no time to waste on buffering videos.


Over-the-top (OTT) streaming has gone from being a nascent business model to a technology that changed the way we consume video. While Netflix had dominated the OTT space for a long time, technology and content powerhouses like Disney, Amazon, Apple, Rakuten, and MX Player are serving millions of on-demand and live event streamers via their platforms.


Competition for end user eyeballs and share of customers spend is at a feverish pitch. Monetization opportunities from video streaming services are off the charts. By 2022, the worldwide over-the-top (OTT) revenue is expected to skyrocket to US $83.4 billion.


Original content, live events, and regional content continue to be must-haves for the growth of an OTT platform along with a flawless user experience. According to the 2018 State of Online Video report by Limelight Networks, video rebuffering remains the most frustrating aspect of online viewing for 43 percent of global consumers. The report also shows that 29 percent of viewers will stop watching a video the first time it rebuffers, with an additional 37 percent dropping off after the second time. This is one of the driving factors behind media companies leveraging edge compute capabilities to bring down latency while ensuring quality video and streaming performance.