Media and Entertainment Companies Know That The Show Must Go On!


By: Steve Miller-Jones, Vice President of Strategy, Industry & Partners

April 6, 2021

The Show Must Go On!

With 2020 in the rearview mirror, many of our clients in the Media & Entertainment sector are finding that the obstacles they encountered during the pandemic came with an unexpected silver lining: innovative new workflows for video content.

Ready for anything.

From global video streaming powerhouses and major broadcasters to gaming franchises, sports betting outfits and auction houses, Limelight customers benefited from having a private infrastructure that was ready to handle unprecedented demand for digital content at a moment’s notice.

In some cases, Limelight customers experienced 300% spikes in viewership, while others pivoted from in-person creation models to remote work collaboration in order to produce new content without missing a beat.

A year into the pandemic, recovery is underway and those in Media & Entertainment who re-invented their content delivery workflows in order to persevere in crisis are now poised to capitalize on the post-pandemic demand for video content.

There are many valuable lessons learned in 2020 that we’ve seen play out for our customers. In fact, according to the Gartner’s How Media and Entertainment CIOs Can Successfully Address Pandemic-Triggered Disruptions, leaders who adapted to new video delivery and consumption models, as well as supply chain constraints, were able to reimagine how they deliver digital content and in many cases, come out on top, after a rollercoaster ride of a year.

Reducing dependencies on legacy, on-premises workflows has freed Broadcasters, Cable, Publishing, Advertising and Entertainment to embrace tech-fueled change faster than ever before.

Who Survived? Who Thrived?

Not everyone in the Media & Entertainment sector experienced the same level of pandemic-fueled disruption: CDNs, Cable, Video Streaming, OTT, Broadcasters and Content Producers fared well, with minimal disruption and a promising surge of new viewers; Movie Theaters, Amusement Parks and Live Sports saw significant disruption and will have a harder time recovering from 2020.

What’s new? What’s next?

Although Live Sports were hardest hit in the pandemic, fans are finding new ways to experience the thrill of competition, with both Gaming and Esports emerging as winners in the new normal. As technology accelerates, the creativity and range of new franchise gaming titles will help this sector recover quickly.

Is there an upside to the downside?

One unexpected positive development worth noting is the shift to a low-touch business model. Almost overnight, the entire Media & Entertainment sector was forced to rethink how they create and deliver content to customers.

The result is a greater focus on remote connectivity and collaboration, especially for broadcast sports and news outlets, as well as digital contactless payment systems for venue operators. Many of these systems were quickly deployed for 2020 and will now need to be formally integrated in order to provide long-term benefits.

Where do you go from here?

For CIOs charged with looking ahead to 2022 and beyond, it’s important to understand:

  • What are the lasting impacts of the pandemic?
  • What new innovations will help you overcome obstacles?
  • How should you invest for recovery and monetization?
  • Gartner How Media and Entertainment CIOs Can Successfully Address Pandemic-Triggered Disruptions, Ted Chamberlin, Mentor Cana, 20th August 2020

    GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.