Blog Post by Jen Wiese, Content Marketing Manager
October 9st, 2020
Fewer people usually tune-in to watch Vice Presidential debates than Presidential debates but the 2020 U.S. election is proving to be anything but predictable.
In fact, interest was high for the Pence vs Harris debate this week, with just slightly lower viewership (0.5%) than the earlier high-profile Presidential debate between Trump vs Biden. Also worth noting: pre-debate traffic for the Vice-Presidential debate was 10% higher this year than seen for the first Presidential debate.
Limelight helped deliver live streaming to debate viewers worldwide this week with some different and interesting results. Compared to a typical Tuesday night, overall traffic volume was 30% higher, indicating unusually strong interest in the debates. We can also see peak traffic and then decline:
The data also indicates that the highest volume of Limelight traffic was coming from three key states of Maryland, Connecticut and Pennsylvania, plus the District of Columbia.
The votes were cast for device type preference and SmartTV won out as the primary device used (44%). One in three viewers watched the debate on their phone (34%), leading web browsers (22%), perhaps indicating they were multi-tasking while watching.
Stay tuned for more updates as the election season progresses!