Blog Post by Michael Milligan
Limelight’s State of Digital Lifestyles 2019 report shows consumers overwhelmingly think online digital technology has improved their lives and are streaming and downloading digital media more than ever before. However, they remain frustrated by the process of using digital content, while online security concerns continue to grow.
First, the good news. When asked how online digital technology has impacted their lives, nearly 80% of global consumers said it has improved things, with 35% saying it has brought about significant improvements. Only 4.5% feel it has made their lives worse.
Figure 1: How has the growing influence of online digital technology impacted your life?
Consumers in India are the most optimistic, with 69% feeling online technology has significantly improved their lives. Those in Japan are the least optimistic, although they too overwhelmingly feel the impact has been positive.
Figure 2: How has the growing influence of online digital technology impacted your life?
Sales of Digital Assistants such as Amazon Alexa and Google Home have grown quite rapidly during the last year. More than 28% of global consumers now own one of the devices, up 47% from last year’s survey.
Figure 46: Do you have or are you planning to purchase an internet-connected digital assistant (such as Amazon Echo, Google Home Assistant, Apple HomePod)?
(2018 and 2109)
However, while consumers are increasingly using Digital Assistants, they aren’t considered an essential tool by most users. It’s our mobile phones we depend on more than any other device.
Figure 15: How difficult would it be to stop using the following devices?
In fact, nearly 48% of global consumers would be unable to give up their phones for a full day.
Figure 5: How long would you be able to stop using your mobile phone?
When it comes to accessing online digital content, music is the clear choice, with 39% of consumers downloading or streaming digital music daily.
Figure 19: How often do you download, stream, or access the following types of digital content online?
Movies and TV shows are the second most popular digital content, with 33% watching daily. Online streaming is the preferred way to watch digital movies and TV shows, with two-thirds choosing to stream online rather than download to watch offline or watch DVDs.
Figure 30: How do you typically obtain movies or TV shows?
Now, the bad news. Although consumers are accessing more digital content than ever, they find the process challenging. In fact, more than 76% of people are frustrated by the use of digital content, with the primary complaints being errors that disrupt the experience and rebuffering.
Figure 71: What is the most frustrating challenge you face with digital content?
Security concerns are also rising. More than 45% of people are more concerned about their personal information being stolen online than they were a year ago.
Figure 61: How have your concerns about online security changed in the last year?
All hope isn’t lost. Limelight can help you securely deliver online experiences that keep your customers coming back for more. Our global private network has the capacity, coverage, and performance to satisfy the most demanding workflows. Our content delivery software has been optimized to deliver the highest quality video with the guaranteed lowest rebuffer rates. And our Web Application Firewall provides realtime protection against attacks intended to compromise your web site and steal data.
Contact us to learn more about how we can help you meet your most important content delivery challenges.