Holy digital craziness Batman! Even Dick Grayson, the Caped Crusader’s inane sidekick, knows that the broadcast world is getting turned upside down by the Internet. Thankfully we have a solution to help you orchestrate a new content experience and deliver it to any device, anywhere in the world.
You know you need to make more programs available on mobile devices and offer live content to your subscribers. But the avalanche of available content and the traffic from your audience on all kinds of mobile devices is making execution of that, uh, difficult. No, that’s not the right word. Bat-astrophic?
And your Digital Presence? You know that it's more than just your website or your video content or your mobile apps. It's everything wrapped up together into a "digital experience." And that's what you know you have to build. A compelling, engaging, interactive digital experience that will separate you from your competition, that will enable your users to consume more content, engage more with content, and tell all of their friends how awesome you are.
Of course, your content is video. Whether you are a traditional broadcaster or an upstart digital content distributor, video is your lifeblood. It's at the center of that awesome digital experience you want to create. Heck, even grandmothers have heard of the term TV Everywhere (no offense to grandmothers). And, dirty secret alert, TV Everywhere is not really everywhere, is it? At least not yet.
"According to Infonetics Research, the global video infrastructure market is projected to grow 9 percent in 2012 and be worth over $875 million. Coupled with this is a projected doubling of the IPTV subscriber base from 2012 to 2016. According to them, TV Everywhere and other multi-screen video initiatives are fundamentally changing the TV business model."
So what do you need to really get this TV Everywhere party started? You need something that helps you get all that awesome video to your users, faster, quicker, on any device, anywhere in the world. You need a solution that helps you with all the nitty gritty details (like transcoding, transmuxing, and storage) but enables you with powerful management, monetization, and analytics tools. Yup. With that, your digital experience would go from cool to wow.
Check out the numbers—over half of online consumers surveyed by eMarketer streamed video via a PC, nearly half streamed through an internet-connected device, and 29% streamed through a mobile device. So what do you need? Video and content management that plays well with others. Your digital content delivered at the speed of now. And cloud storage to ensure that your videos are replicated everywhere in the world your audience is.
Engage your audience in a meaningful way today and your advertisers will respond.
Who’s doing it awesome: Introduced in early 2010, HBO GO has long been seen as a solid example of an effective delivery platform. WatchESPN, ABC Player, Cartoon Network’s app and others were in the mix as well. One notable recent introduction is the TVE app from the Disney Channel. Released in June 2012, the app has a reach of 40 million cable subscribers through a deal with Disney and Comcast.
Limelight OrchestrateTM Digital Presence Platform for Broadcasters is a cloud-based digital content management and publishing solution that gives your team a unified way to manage all aspects of your Digital Presence, including web content, complex graphics, and video. It layers in security, delivers to any device anywhere in the world, and provides you the analytics to help you make critical decisions about your content to fuel your success.
How Limelight can help you.