You need a good digital strategy to create, manage, distribute, and measure great content. Knowing who engages, when and where is critically important whether you provide information and entertainment on digital platforms, or strive to influence decisions and want people to buy what you are selling.
Discovery and exploration on all types of digital devices is the norm, before a decision is made to engage, commit, and share. You must have the right content at every stage of the journey, and strategies for effectively managing and delivering that content.
Our Strategic Services team works closely with your executives, managers, and subject matter experts to understand and map out a comprehensive strategy to deliver a Digital Presence that is right for the organization and right for the visitors you are trying to reach. We simplify the changing cultural landscape and accelerating pace of technology to help you reach, connect, and influence your audience.
Drawing on broad domain experience and industry best practices, together with you, we craft methods-based, data-driven, tailored, and comprehensive solutions that align with business needs and offer tangible, measurable value. We help you define and deliver the Digital Presence that is right for your company.
Our flagship service is the Digital Presence Assessment. What is the state of your current Digital Presence? Do you know?
Every company has a Digital Presence. Your Digital Presence is the sum of all your content and activities that play across online channels—websites, microsites, social media, email, advertising, video, games, etc. It reflects your organization’s brand, revenue, reputation, and customer experience. It’s quite simply your online digital story.
So, what does your Digital Presence say about you? If you don’t know, it might be time to do a Digital Presence assessment. Benchmark where you are today, figure out realistic goals, and plan out your digital strategy and tactics.