Orchestrate brilliance.



 

Home / Insights / Marketers as Publishers: Content Marketing Strategies from Development through Distribution

Marketers as Publishers: Content Marketing Strategies from Development through Distribution

(Webinar) Marketers as Publishers: Content Management from Development to Distribution

Content marketing has been on the rise for the past few years, yet many companies still struggle with implementing, and even more commonly, sustaining their own programs. Content development and distribution pose ongoing challenges.

Join Jeff Freund, Vice President and General Manager, Web Content Management at Limelight Networks, as he uncovers the underlying platforms for successful content marketing, including how to create an effective publishing workflow, how to maintain high-performance levels of online content delivery, and how to reach audiences across a multitude of devices from PCs to smartphones and tablets.

You will learn:

  • Keys to successful content marketing, including content development, reuse, and targeting models.
  • How to develop an efficient and effective website engagement model.
  • Technologies that ensure high-quality experiences on the web with every content type—including video—even under high-traffic conditions

All fields are required.