Stale, boring content. Lifeless, uninspiring video. Infrequent Facebook updates and dwindling Tweets.
All signs of Digital Presence Deficiency, a silent but deadly killer that can infect your story and hospitalize your brand.
The first symptom of DPD is lack of engagement. Listless, tired, and weak stories litter your website and social media outlets. Afraid of catching it themselves, customers and users keep away from your story…and spend their time on your competitor’s site.
The second symptom is irritability. Most notably from senior management about the lack of conversion on the website, dwindling sales, and negative online comments. And, your irritable too, because you lack the tools to properly manage your digital presence. The crusty, old CMS system just isn’t cutting it. And you can’t seem to get anything done.
Left untreated, DPD’s final symptom is depression. Because you’ve given up. You’ve admitted defeat. Your story is dead and you feel like there’s nothing you can do about it.
Well, you can raise the white flag. There are many companies out there who either don’t recognize or don’t care that they suffer from DPD. Sales are good enough, the website is just an online catalog, they say. Who cares?
But you’re not like that. We can feel it. You’re a fighter. You want a cure.
Take a big spoonful of Orchestrate—Limelight’s powerful cloud-based platform that will help you tackle the critical business challenges to rocking your digital presence. From managing dynamic, engaging web content to infusing your story with engaging rich media to making sure that your users can engage with your content on any device, Orchestrate’s suite of integrated services will cure and leave you DPD-free.
Listlessness and irritability are things of the past. Orchestrate helps you deliver an awesome story. Viewers up. Conversions up. Sales up. Fins up. And, most importantly, engagement up. Your story is full of energy and fun. Customers and users want to read it. They wake up thinking about it. Your executives come in smiling.
Which leaves us with the depression. Are you depressed anymore? Hardly. How can you be when users are engaging with you 24/7.
All because of Orchestrate.
All because you didn’t lie down and give into DPD.
Take a bow. Hit the button on that blender. You deserve it.
Heck, now you might even finally have time to find that lost shaker of salt.
Are you involved in any of the following as it relates your company's digital content: creation, management, distribution, user experience or measurement?
Select all that apply.
Are you involved in the technology infrastructure to handle capacity, security and optimization of your digital presence?
How much content does your company produce per month?
|Downloadable Content (White Papers, eBooks, etc.)|
|Campaign Landing Pages/Microsites|
|Live Events, Webcasts, Webinars|
|Mobile Site and/or Applications|
How do you manage your content today?
|IT publishes all content|
|Multiple digital touch points with rules based publishing|
|Self-publishable static and dynamic content|
|Automated interoperable management system|
|Unified platform for managing all content & reaching all audiences|
How would you describe your content distribution?
|No active syndication|
|Consistent marketing pushes and PR outreach|
|Organized multi-department distribution|
|Coordinated and targeted paid, owned and earned distribution|
How engaged are your users?
|Limited or none|
How would you classify the users that engage with your content?
|Identified and profiled users|
|Subscribed users with traceable ROI|
|Sales actionable user|
Do you gather analytics?
What do you do with gathered data?
How would you classify your current digital infrastructure?
|Open source solution(s)|
|On premise installation|
|3rd party hosting|
Your total score is:
|Content Maturity||Content Management||Content Distribution||Engagement & Experience||Conversion||Measurement||Infrastructure|